I first read this article by Robert Jonas of Strategy International, Inc. ten years ago. I found it to be the clearest, most concise description of what strategy is and isn’t that I have found I have kept it and referred clients to it frequently. Since the concept of strategy is as misunderstood today as it was ten years ago I thought I would share it with you.
If you’re having trouble developing a clear strategy for your business, we can help. Leave a comment here or use the Contact Us tab.
